Prime Tours is Vienna’s most trusted local travel company, known for authentic, fun, and unforgettable experiences across Austria and Central Europe. We started Vienna’s first Free Walking Tour in 2016 and have since welcomed over one million happy travelers. Our guests explore Vienna with local licensed guides who bring history, humor, and heart to every story. We are celebrating this year our 10th anniversary!
We are locally owned and operated, not a global platform. That means every booking supports the community and guarantees a genuine Vienna experience created by people who truly love this city. From food and wine tours to bike rides, private experiences, and multi-destination journeys through Europe, we offer tailor-made adventures that connect culture, cuisine, and people.
Trusted by international partners like Kimkim, Travel Local, and boutique DMCs, Prime Tours stands for quality, transparency, and personal service. We provide 24/7 support, fair pricing, and seamless organization from your first message to your last selfie in Vienna.
More about our vision, how we work and the startup story of Prime Tours.
Interested in working with us? Become a guide or join our affiliate program.
