Data usage


Who we are

We are Prime Tours (LoeX Local Experience GmbH), our website address is: You can find further information in our Legal notice.


A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences over a period of time. This website uses cookies. Please refer to our Cookie policy for full information about how cookies are used on this site.

Embedded content from other websites

Pages on this site may include embedded content (e.g. videos, images, maps, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Which personal data is collected and why?

If you use one the forms on our website, you opt-in to saving your name, email address and all other information that you provide through the form. In addition to the data submitted, we also store the IP address and the user-agent string (which identifies the browser) for each submission to help detect and prevent spam.

If you book one of our tours or experiences, we need basic personal information for contact purposes, such as full name, e-mail address and telephone number. This information will be used to send you confirmation emails after a successful booking and after we’ve received your payment. After taking the tour you will also receive an email in which we ask for your feedback about your experience. No further action will be taken with your data after that.


Pictures taken during any of our tours or experiences may be used for marketing purposes on our website, Facebook, Instagram or on print media such as flyers. If you don’t agree with this usage please let our guides know immediately after the tour.

If you share your images and videos of one of our tours or experiences with us, you must remove any EXIF / GPS information that may be embedded in the file beforehand.

Who we share your data with

We only share data with our analytics tools. With no other website, company or person.

How long we retain your data

If you use one the forms on our site you opt-in to saving your name, email address and all other information that you provide through the form. This data will be stored indefinitely.

Site administrators can view and change this information. Due to legal reasons, your booking-related data will be stored for 7 years. On request we can anonymize your personal data after the tour. Data you provided through submitting one of our forms will also be stored for 2 years in a secure email inbox.

What rights you have over your data

If you have an account on this site, or have used one of our forms, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Provided form data may be checked through an automated spam detection service. In addition we use marketing tools, such as TripAdvisor review generator in order to contact you after the tour, to get your feedback.

How we protect your data

Only a limited number of selected people have access to your personal data. Data is saved on a server and locked with specific username/ password combinations only known to authorized personnel.

About Us
"We travel not to escape life, but for life not to escape us"
Clemens (Founder)

More about our vision, how we work and the startup story of Prime Tours.

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