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Prime ToursAbout Us: Vienna's Original Free Walking Tour Company
Find out more about our vision, the way we work and our history since 2016. Interested in working with us? Discover the partnership options further down this page.
4.6 Google · 2,615 reviews4.4 Tripadvisor · 1,617 reviews1,000,000+ guests
Our Vision
We love to explore, and to share Vienna the way locals experience it. In 2016, we brought the free walking tour concept to Vienna for the first time, and we did it so well that several international platforms later followed our lead into the market we opened.
We're still an independent, Vienna-based team of guides and travel lovers, and our mission hasn't changed: to give every visitor an authentic, affordable way to fall in love with this city.
Our Commitment
We prioritise sustainability, offering CO2-neutral or CO2-free tours wherever possible. Our team operates on mutual respect, valuing diversity and inclusivity. Racism, sexism, extremism or discrimination of any kind have no place at Prime Tours.
Our Origin
Prime Tours was founded in Vienna in 2016 by co-founders Clemens and Kamilla as the city's original free walking tour company. We are locally owned and operated by LoeX Local Experience GmbH, not a global franchise or booking platform, which means every tour, every guide and every decision is made right here in Vienna.
A Decade in Vienna
In 2026, we're celebrating ten years of showing travellers around our city. Over that decade, more than one million guests have joined a Prime Tours experience, led exclusively by licensed local guides who know Vienna's streets, stories and secrets first-hand.
Today we're rated 4.6★ on Google (2,615 reviews) and 4.4★ on Tripadvisor (1,617 reviews).
Trusted Near and Far
We're proud to work with trusted travel partners including Tripadvisor, Sandemans, Kimkim and Travel Local, who share our commitment to quality, licensed, locally led experiences.
Whether you join a free walking tour, a themed evening tour or a private experience, you're exploring Vienna with a genuinely local Vienna tour company, not a faceless global platform. Ready to explore with us? Book your tour today.
Free walking tours in Vienna · Private experiences in Vienna · All tours
Become our guide
We're always looking for motivated, passionate guides to join our team in Vienna. As Vienna's original free walking tour company, we run daily tours in multiple languages and are proud to work with numerous travel agencies, bus, train and cruise companies to give their guests an exceptional local experience.
Every guide at Prime Tours is fully licensed and trained to bring Vienna's history and culture to life, whether it's a free walking tour, a themed evening walk or a private tour for a small group.
Join our team and become part of a company that has spent a decade changing Vienna tourism for the better. You'll be part of a team of licensed local guides, backed by a dedicated office team that takes care of your schedule, bookings and partner relationships.
Why us? If you want to be part of the change happening in tourism, with almost endless possibilities to express yourself and show your favourite city from your perspective, and you love freedom and flexibility while getting a variety of jobs and tours all year for above-average pay, get in touch with us now!
Become our partner
Is your company or agency a good fit for what we do? Whether you already run tours in another city, want to resell our products to your clients, or are searching for a reliable, licensed local partner in Vienna, visit our Prime Partners page or contact us to start doing business together!
Why us? For ten years, Prime Tours has focused on one thing: delivering reliable, high-quality tourism experiences in Vienna, led by licensed local guides. If you're a tour operator, DMC or platform looking for a proven local partner in Vienna, get in touch with our partnerships team now!
Become an affiliate
Do you love to travel and write about your experiences on Instagram, your personal blog or any other digital channel? Do you have an engaged audience that loves to stay in touch with you and your stories? Then turn this traffic into income. We can implement a booking flow on your website or Instagram so you are paid for your bookings on an ongoing basis.
We would invite you to join our popular tours for free in return for a post, an article or a backlink to our website. Simply contact us and enjoy our destinations and service!
Why us? We understand where tourism is evolving, so we offer experiences for the needs of future customers and are constantly gaining market share. You can trust our quality for your audience and, in exchange, earn good money for your expertise.
Your benefits as an affiliate
- Free to join
- 6% commission per sale
- Up to 10% discount for your audience
- Easy tracking via promotion code or on-page widget
- Suitable for social media
- Less than 1% cancellation
- Ongoing promotions and contests
- Dedicated in-house program management
- Over 400 weekly bookings
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FAQ
Frequently asked questions
When was Prime Tours founded?
Prime Tours was founded in Vienna in 2016 as the city's original free walking tour company. In 2026 we are celebrating ten years of guiding travellers around Vienna.
Who owns Prime Tours?
Prime Tours is locally owned and operated by LoeX Local Experience GmbH in Vienna, led by co-founders Clemens and Kamilla. We are not a global franchise or booking platform.
How many guests have joined a Prime Tours experience?
More than one million guests have joined a Prime Tours experience, led exclusively by licensed local guides. We are rated 4.6★ on Google (2,615 reviews) and 4.4★ on Tripadvisor (1,617 reviews).
How can I work with Prime Tours?
You can become a guide, a business partner or an affiliate. Guides and affiliates can contact us directly; tour operators, DMCs and platforms can find details on our Prime Partners page.