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Unique experiences for your eventB2B Ideas and Incentive Program Experiences in Vienna
From Vienna's classics to signature Prime Tours experiences, every incentive and event idea can be mixed, matched and adapted to your group, language and schedule.
Vienna Originals reimagined
Walking, bus and bike tours with professional licensed guides, including thematic hidden gems tours.
Taste of Vienna
More than 3,000 culinary walks hosted, from Naschmarkt and street food to coffee culture and baking.
Signature experiences
E-scooter tours, a kick-bike downhill in the Vienna Woods and Christmas market experiences.
Any group size
Combined and customised in length and language, from small executive teams to large conference delegations.
Ready for your special event?
Tell us about your event or incentive and we will arrange all the details.

- Locally owned Vienna team since 2016
- Licensed local guides in many languages
- One contact from first idea to the day itself
Prefer email? bookings@primetours.at · +43 1 3911122
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Ideas for your Vienna incentive programme
E-Scooter Tour
Up-and-coming neighbourhoods, famous street art and striking architecture by e-scooter, on a customisable route.
Vienna Woods Adrenalin Kick-Bike Downhill
Two downhill routes on Kahlenberg and Nussberg with views of Vienna and a break at Klosterneuburg monastery.
Lunch or abbey visit on requestChristmas Market Tour
Culinary and historic themes combined to show the magic of Christmas in Vienna, highly recommended for teams and events.
Winter seasonVienna's Hidden Gems Walks
Thematic walks with licensed guides: hidden courtyards, the Central Cemetery, Viennese women, ghosts and crime.
Taste of Vienna Culinary Walks
Naschmarkt, street food, Viennese coffee culture or baking workshops, from a team with 3,000+ culinary walks hosted.
Wine Tastings
A guided tasting at a traditional Viennese Heuriger wine tavern or in the surrounding wine region.
Scavenger Hunts
A team-based scavenger hunt through Vienna's historic center, combining sightseeing with friendly competition.
Day Trip to the Wachau Valley
An excursion to the UNESCO-listed Danube valley, known for its vineyards, historic abbeys and river scenery.
Day tripDay Trips to Bratislava and Budapest
Extend your Vienna programme with Slovakia's capital, about an hour away, or a full day in Hungary's capital.
Day tripsVienna Originals reimagined
One of the best ways to explore Vienna during your free time at an event, incentive or congress is a guided tour. Prime Tours offers a range of tours we call Vienna Originals, from walking tours to bus and bike tours.
Walking tours show the historic center and the Ringstrasse, while our thematic Vienna's hidden gems tours lead along secret paths of the city center. Bus sightseeing tours cover many parts of the city in comfort, and bike tours make use of Vienna's progressive bike infrastructure, green spaces and parks.
- Hidden courtyards, legends and symbols
- Walking tour at the Central Cemetery of Vienna
- Viennese Women: stories of strong, brave women with Vienna as their stage
- Spooky Vienna: the ghost tour
- Terrible Crimes in Vienna: macabre and exciting
Taste of Vienna: culinary experiences
Vienna's culinary tradition ranges from schnitzel and goulash to Sachertorte and Apfelstrudel, with traditional coffee houses as social hubs and a thriving craft beer scene. Our creative team has hosted more than 3,000 culinary walks through the city.
- Naschmarkt Culinary Walk
- Street Food Tour: Taste of Vienna
- Viennese Coffee Culture
- Baking workshops
Signature Prime Tours experiences
Since the very start, Prime Tours has aimed to bring new spirit, energy and vibe to Vienna's streets. That unconventional way of looking at the city produced our signature experiences, which add adventure and novelty to any congress, event or incentive trip.
To plan your programme, contact us via the form below or at bookings@primetours.at and we will arrange all the details.
Frequently asked questions
What incentive experiences does Prime Tours offer in Vienna?
Prime Tours offers incentive experiences ranging from Vienna Originals, such as walking, bus and bike tours, to signature formats like the E-Scooter Tour, the Vienna Woods kick-bike downhill and Christmas market tours. Culinary walks, wine tastings, scavenger hunts and day trips to the Wachau Valley, Bratislava and Budapest can be added to any programme.
Can the experiences be adapted to our group?
Yes. Every experience can be combined, customised in length and language and scaled for groups of any size, from small executive teams to large conference delegations. You can mix and match ideas, or tell us what you have in mind and we design a programme around your event, incentive or congress.
What is the Vienna Woods kick-bike downhill tour?
The Vienna Woods kick-bike downhill tour includes two downhill routes, one through the Kahlenberg area and one on the smaller Nussberg hill, with views of Vienna and its surroundings. In between there is a short break at Klosterneuburg monastery, and lunch at a local inn or an abbey visit can be added on request.
Do you offer culinary experiences for groups?
Yes. Our team has hosted more than 3,000 culinary walks through Vienna. Group options include the Naschmarkt Culinary Walk, the Street Food Tour, Viennese Coffee Culture experiences and baking workshops, plus wine tastings at a traditional Heuriger, so delegates can taste schnitzel, Sachertorte, Apfelstrudel and more.
Which day trips can be added to a Vienna incentive programme?
Popular additions are a day trip to the UNESCO-listed Wachau Valley with its vineyards, abbeys and river scenery, a short cross-border trip to Bratislava, about an hour from Vienna, and a full-day excursion to Budapest for groups that want to extend their Vienna programme.
How do we request an incentive programme?
Contact Prime Tours via the form on this page or email bookings@primetours.at, or call +43 1 3911122. Share your dates, group size, language and the kind of experience you are looking for, and our team will put together the programme and arrange all the details.