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Travel trade & B2B partnersWelcome, Travel Trade: Your Local Partner in Vienna & Austria
We work with tour operators, travel advisors, agencies and event planners who need reliable guided experiences in Vienna and across Austria – and multi-day group tours through Central Europe, delivered by licensed local guides.
Local expertise
Licensed guides who know Vienna's classics as well as its hidden corners.
Flexible for any group
From two travellers to large groups, in several languages, on fixed dates or fully private.
Fast, clear quotes
Transparent B2B pricing and quick turnaround, so you can confirm with your client.
One point of contact
Guides, transport, tickets and tastings coordinated by one team in Vienna, with on-the-day support.
Planning a group or client programme in Central Europe?
Email our Trade Team or book a call. We are here to support you at every stage.
- Locally owned Vienna team since 2016
- Licensed local guides in many languages
- One contact from first idea to the day itself
Prefer email? bookings@primetours.at · +43 1 3911122
Thank you – we're on it! 🎉
Your request has reached our Vienna team. We'll get back to you by email shortly.
Experiences in and around Vienna for the trade
Private guided tours
Fully private tours for your clients with a licensed local guide, on the dates and in the language you need.
Group and hidden gems walking tours
Group walking tours through Vienna's classics, plus hidden gems tours to its lesser-known corners.
Team building and incentives
Team events and incentive experiences for corporate groups, agencies and event planners.
Food, wine and craft beer tastings
Guided tastings that bring Vienna's culinary scene, Austrian wine and local craft beer to your clients.
Bike, e-scooter and boat tours
Active and on-the-water ways to explore Vienna, coordinated with guides and equipment by our team.
Day trips from Vienna
Guided day trips to the Wachau Valley, Salzburg, Hallstatt and Bratislava.
Wachau · Salzburg · Hallstatt · BratislavaConcerts and tickets
Concerts and tickets arranged alongside your clients' guided programme in Vienna.
Christmas markets
Seasonal Christmas market experiences in Vienna for groups and individual travellers.
SeasonalVienna's local tour operator for groups and individuals
Prime Tours is a Vienna-based tour operator and ground partner, run by LoeX Local Experience GmbH. For ten years we have designed and run walking tours, private experiences, day trips and team events in and around Vienna, with our own team of licensed guides, and we have guided more than 1,000,000 guests.
Your clients get an authentic, well-organised Vienna experience, and you get a partner who responds quickly and delivers what was promised.
Vienna and Austria first – multi-day group tours across Central Europe
Vienna is our home base and Austria our core: city tours, day trips and complete Austria programmes. For multi-day group tours we also plan and deliver round trips across Central Europe – private guides, walking tours, transfers and hotels along the route, all coordinated by our team in Vienna.
- Austria: Vienna, Salzburg, Innsbruck, Graz, Hallstatt and the Wachau
- Germany: Munich, Berlin, Hamburg, Dresden, Nuremberg, Rothenburg ob der Tauber and Berchtesgaden
- Switzerland: Zurich, Lucerne, Interlaken, Zermatt and Geneva
- Czech Republic: Prague and Český Krumlov
- Hungary: Budapest
- Slovakia: Bratislava
- Slovenia: Ljubljana
- Italy: Venice, Milan, Florence, Bolzano and the Dolomites
- Also on request: Kutná Hora, Bern, Montreux, Rüdesheim, Rome, Split and Dubrovnik
Simple from first request to tour day
- Share your request: dates, group size, language and interests by email
- Discovery call (optional): we shape the programme together with you
- Proposal and revisions: a clear offer, adjusted until it fits your client
- Confirmation: booking and payment according to our trade terms
- Final details: meeting points, guide details and documents before arrival
- Tour day: our guides deliver, with our team on call throughout
Your team in Vienna and partner-friendly terms
You work with Clemens (CEO), Wolfgang (General Manager), Robin (Group, Incentive & B2B Sales), Csaba (Operations) and Andrew (Tour Manager).
Commission is paid on all trade bookings; get in touch to discuss partnership terms. Sample programmes and images are available on request, and our B2B ideas and team building pages give an overview of incentive and corporate formats.
Frequently asked questions
Who does Prime Tours work with in the travel trade?
Prime Tours works with tour operators, travel advisors, agencies and event planners who need reliable guided experiences in Vienna. We act as a Vienna-based tour operator and ground partner, delivering walking tours, private experiences, day trips and team events with our own team of licensed local guides.
Do you pay commission to trade partners?
Yes. Prime Tours pays commission on all trade bookings. Partnership terms are discussed individually, so get in touch with our Trade Team at bookings@primetours.at or book a call to talk about your volume, client profile and the experiences you want to offer.
Which group sizes and languages can you handle?
We handle everything from two travellers to large groups, in several languages, on fixed dates or as fully private tours. Tell us the group size, language and interests of your clients, and we put together a programme with the right licensed guides and logistics in Vienna.
How does booking work for trade partners?
Share your request by email, optionally join a discovery call, then receive a clear proposal that we adjust until it fits your client. Booking and payment follow our trade terms. Before arrival you get meeting points, guide details and documents, and our team is on call on the tour day.
What can you coordinate besides guides?
Our Vienna team coordinates guides, transport, tickets and tastings as one point of contact. That covers food, wine and craft beer tastings, bike, e-scooter and boat tours, concerts and tickets, Christmas markets and day trips to the Wachau Valley, Salzburg, Hallstatt and Bratislava.
How experienced is Prime Tours?
Prime Tours has operated in Vienna for ten years, since starting in 2016 as Vienna's original free walking tour company, and has guided more than 1,000,000 guests. It is rated 4.6★ on Google (2,615 reviews) and 4.4★ on Tripadvisor (1,617 reviews).